Strategic Marketing Question:
The No.2 Company challenges No.1 Company, the market leader, by concentrating on providing better customer services, which it believes to be one of No.1s weaknesses. What type of competitive strategy is it using?
Answer:
1. Flanking attack
2. Frontal attack
3. Encirclement attack
4. Bypass attack.
Answer: Flanking attack
2. Frontal attack
3. Encirclement attack
4. Bypass attack.
Answer: Flanking attack