Marketing-Competitive Strategy Question:

Marketing planning occurs at which of the following company levels

Marketing-Competitive Strategy Interview Question
Marketing-Competitive Strategy Interview Question

Answer:

1. The product level
2. The market level
3. The business-unit level
4. All of the above

Answer: All of the above


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To develop its market segments, West Coast Fish planned sales visits to the top 25 hotels and restaurants in Ireland. Where would this appear in marketing plan?What is difference between strategy and tactics?