SEM Specialist (SEO/SEM) Question:

What is an ad group in Google Adwords?

Search Engine Marketing Specialist Interview Question
Search Engine Marketing Specialist Interview Question

Answer:

Ad group is a container of your keywords, advertisements, and landing pages. Google rewards advertisers who prepare Adword campaigns with tightly structured ad groups. Its not advisable to include all your keywords into the single ad group, but to organize keywords into themes.


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