Email Marketing Question:

What is CAN-SPAM Act?

Email Marketing Interview Question
Email Marketing Interview Question

Answer:

The CAN-SPAM Act spells out the rules for email marketers, whether their intentions are good or bad. If you're sending emails for commercial use, you have to do the following:

Include an unsubscribe method.
Actually unsubscribe someone when they request it, and do it in a timely manner.
If sending for commercial uses, you need to include a physical address.
While not explicitly banned, sending to people who have not opted in is discouraged.


Previous QuestionNext Question
Described the point of email marketing?What is Wrap-Up?