Marketing Communication Question:

What important role do events play in Marcom?

Marketing Communication Interview Question
Marketing Communication Interview Question

Answer:

The events play the following role in Marcom:
☛ The communication messages are circulated to the mass people irrespective of segments i.e. wide reach
☛ Lower costs
☛ Increases corporate and brand image
☛ In-depth insights about target audience
☛ Global exposure for the new products/services


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Explain about the various tools that would use to communicate with target audience?What steps would follow to participate in an event like exhibition or trade-shows?