Online analytical processing (OLAP) Question:

What are the different industries which use this marketing tool?

OLAP Interview Question
OLAP Interview Question

Answer:

Many different companies can use this tool for developing their business strategy but it is often three major industries which use this tool more. Those three industries are Consumer goods industries, Retail industries, and financial services industry. These industry`s have huge amount of data in their disposal which makes then to use these tools to determine their exact customer.


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Explain about the database marketing application of OLAP?Which of the following below is/are OLAP vendors?
a) Cognos
b) Infor
c) Oracle corporation
d) All of the above