SEM Specialist (SEO/SEM) Question:

Explain me what do you understand by AdWords?

Search Engine Marketing Specialist Interview Question
Search Engine Marketing Specialist Interview Question

Answer:

Google designed AdWords with an aim to assist in marketing product and services in a search engine and its affiliated sites. It places a text ad that appears when people search for phrases associated with your offering.


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How you can improve conversion rates?Please explain what types of keywords are there?