Brand Manager Question:

Do you know what are the components of Brand Positioning?

Brand Manager Interview Question

The components of brand positioning are :

► Target audience
► Category/Industry/Market
► Unique selling proposition

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If you were the agent of (any celebrity in the news), how would you maximize his/her value over the next 10 years?	If you were on a team that solved a serious healthcare problem for Society, what factors would you use to price it on the global level?